As Head of Product at ADL Digital Lab, I lifted PO maturity across two Aval banks through influence—coaching, data, and chapter rituals—to accelerate measurable value.
Services:
Product Strategy
Product Strategy
Client:
ADL Digital Labs
ADL Digital Labs
Year:
2021
2021






Concept
I lead by influence, not hierarchy: building soft skills (leadership, stakeholder management, tough conversations) while hardening the craft (value-driven prioritization, funnel analysis, structured ideation, and generative-AI assisted user stories). The goal is to move from a request-driven mindset to outcome-driven product management, where decisions are defended with data and clear product vision.
Scope
Teams: 12 squads across two Aval entities; direct coaching of 12 Product Owners.
Role evolution (2 years): 90% of POs from Proxy → Business Representative; 10% from Business Representative → Sponsor.
Sprint commitment met: 92% global.
Epic lead time: 180 → 60 days.
Unplanned work per sprint: 30% → 5%.
Monthly deployments: <1 → 3.
Product impact (last 3 years): 40+ new features shipped, 2 discoveries delivered, 5 re-discoveries to shape new initiatives, and 8 MVPs launched and now scaling.
Concept
I lead by influence, not hierarchy: building soft skills (leadership, stakeholder management, tough conversations) while hardening the craft (value-driven prioritization, funnel analysis, structured ideation, and generative-AI assisted user stories). The goal is to move from a request-driven mindset to outcome-driven product management, where decisions are defended with data and clear product vision.
Scope
Teams: 12 squads across two Aval entities; direct coaching of 12 Product Owners.
Role evolution (2 years): 90% of POs from Proxy → Business Representative; 10% from Business Representative → Sponsor.
Sprint commitment met: 92% global.
Epic lead time: 180 → 60 days.
Unplanned work per sprint: 30% → 5%.
Monthly deployments: <1 → 3.
Product impact (last 3 years): 40+ new features shipped, 2 discoveries delivered, 5 re-discoveries to shape new initiatives, and 8 MVPs launched and now scaling.





