Led the strategic and tactical vision for a five-year housing ecosystem roadmap within Grupo Aval, defining business pillars, user segments, and product lines for what became Metrocuadrado, now Colombia’s most visited real-estate portal.
Services:
Ecosystem Development
Ecosystem Development
Client:
Metrocuadrado
Metrocuadrado
Year:
2020
2020
Concept
As Principal Product Owner, I partnered with McKinsey & Company and cross-functional teams to define the strategic vision and tactical execution plan of Aval’s Housing Ecosystem. Using blueprinting and breakpoint methodologies, we structured the product’s value proposition, business lines, core pillars, and market niche — supported by a five-year roadmap, ROI modeling, and validated proof-of-concepts for both individual customers and real-estate brokers.
Scope
The project delivered a five-year strategic vision, a refined backlog of validated epics and features, and a business case approved for long-term investment.
This vision became the foundation for Metrocuadrado, which has since evolved into Colombia’s leading housing portal, surpassing 7 million monthly visits and achieving national market leadership in property listings and digital engagement.
Concept
As Principal Product Owner, I partnered with McKinsey & Company and cross-functional teams to define the strategic vision and tactical execution plan of Aval’s Housing Ecosystem. Using blueprinting and breakpoint methodologies, we structured the product’s value proposition, business lines, core pillars, and market niche — supported by a five-year roadmap, ROI modeling, and validated proof-of-concepts for both individual customers and real-estate brokers.
Scope
The project delivered a five-year strategic vision, a refined backlog of validated epics and features, and a business case approved for long-term investment.
This vision became the foundation for Metrocuadrado, which has since evolved into Colombia’s leading housing portal, surpassing 7 million monthly visits and achieving national market leadership in property listings and digital engagement.
