Product Manager & Innovation Strategist based in Latin America
Selected Work
From business innovation to product leadership, I blend strategy, data, and AI to transform vision into digital products that drive impact and scale sustainably with purpose.
Services
( 1 )
Product Strategy & Development
Product Discovery
MVP Design
Go-to-Market Strategy
( 1 )
Product Strategy & Development
Product Discovery
MVP Design
Go-to-Market Strategy
( 1 )
Product Strategy & Development
Product Discovery
MVP Design
Go-to-Market Strategy
( 2 )
Business Innovation Consulting
Value Assurance
Business Model Design
Product Embedding
( 2 )
Business Innovation Consulting
Value Assurance
Business Model Design
Product Embedding
( 2 )
Business Innovation Consulting
Value Assurance
Business Model Design
Product Embedding
( 3 )
Digital Transformation Advisory
Agile Implementation
Data-Driven Roadmapping
Value Stream Design
( 3 )
Digital Transformation Advisory
Agile Implementation
Data-Driven Roadmapping
Value Stream Design
( 3 )
Digital Transformation Advisory
Agile Implementation
Data-Driven Roadmapping
Value Stream Design
( 4 )
Product Management Training
Workshops
Generative AI for PMs
Agile Team Coaching
( 4 )
Product Management Training
Workshops
Generative AI for PMs
Agile Team Coaching
( 4 )
Product Management Training
Workshops
Generative AI for PMs
Agile Team Coaching
I'm Ricardo Tarre, a Product Manager & Business Innovator with over a decade of experience leading digital strategies across the financial and tech idustries. I turn business vision into scalable products that create real impact through data, design, and AI.
2020 – Now
Head of Product - Master Product Owner
ADL Digital Lab (Colombia & LATAM)
Leads the digital product strategy for Grupo Aval, the largest financial group in Colombia and one of the most influential in Latin America. Oversees product vision, innovation, and portfolio growth across multiple banking entities, integrating AI tools, agile frameworks, and data-driven decision-making to deliver scalable digital solutions.
2020 – Now
Head of Product - Master Product Owner
ADL Digital Lab (Colombia & LATAM)
Leads the digital product strategy for Grupo Aval, the largest financial group in Colombia and one of the most influential in Latin America. Oversees product vision, innovation, and portfolio growth across multiple banking entities, integrating AI tools, agile frameworks, and data-driven decision-making to deliver scalable digital solutions.
2020 – Now
Head of Product - Master Product Owner
ADL Digital Lab (Colombia & LATAM)
Leads the digital product strategy for Grupo Aval, the largest financial group in Colombia and one of the most influential in Latin America. Oversees product vision, innovation, and portfolio growth across multiple banking entities, integrating AI tools, agile frameworks, and data-driven decision-making to deliver scalable digital solutions.
2019 – 2020
Product Owner
CredibanCo (Colombia)
Directed the design and market launch of new digital payment ecosystems, including QR Payments and card-not-present products, driving adoption across thousands of businesses. Focused on accelerating digital payment innovation in one of Colombia’s leading financial networks.
2019 – 2020
Product Owner
CredibanCo (Colombia)
Directed the design and market launch of new digital payment ecosystems, including QR Payments and card-not-present products, driving adoption across thousands of businesses. Focused on accelerating digital payment innovation in one of Colombia’s leading financial networks.
2019 – 2020
Product Owner
CredibanCo (Colombia)
Directed the design and market launch of new digital payment ecosystems, including QR Payments and card-not-present products, driving adoption across thousands of businesses. Focused on accelerating digital payment innovation in one of Colombia’s leading financial networks.
2017 - 2018
Senior Consultant
PricewaterhouseCoopers (Colombia)
Developed and executed digital strategies to enhance the positioning of PwC Academy across Latin America. Strengthened strategic partnerships and led the design of innovative learning and corporate training programs for regional markets.
2017 - 2018
Senior Consultant
PricewaterhouseCoopers (Colombia)
Developed and executed digital strategies to enhance the positioning of PwC Academy across Latin America. Strengthened strategic partnerships and led the design of innovative learning and corporate training programs for regional markets.
2017 - 2018
Senior Consultant
PricewaterhouseCoopers (Colombia)
Developed and executed digital strategies to enhance the positioning of PwC Academy across Latin America. Strengthened strategic partnerships and led the design of innovative learning and corporate training programs for regional markets.
2016 - 2017
B2B Sales Services Lead
Open English (LATAM)
Managed regional B2B corporate education solutions Open English for Latin American markets. Drove business development strategies and supported enterprise adoption of digital learning platforms.
2016 - 2017
B2B Sales Services Lead
Open English (LATAM)
Managed regional B2B corporate education solutions Open English for Latin American markets. Drove business development strategies and supported enterprise adoption of digital learning platforms.
2016 - 2017
B2B Sales Services Lead
Open English (LATAM)
Managed regional B2B corporate education solutions Open English for Latin American markets. Drove business development strategies and supported enterprise adoption of digital learning platforms.
2011 - 2016
Innovation & Development Specialist
BBVA Provincial (Venezuela)
Designed and implemented innovation and digital transformation projects for BBVA, one of the leading global banking groups, supporting the modernization of commercial and customer-facing channels.
2011 - 2016
Innovation & Development Specialist
BBVA Provincial (Venezuela)
Designed and implemented innovation and digital transformation projects for BBVA, one of the leading global banking groups, supporting the modernization of commercial and customer-facing channels.
2011 - 2016
Innovation & Development Specialist
BBVA Provincial (Venezuela)
Designed and implemented innovation and digital transformation projects for BBVA, one of the leading global banking groups, supporting the modernization of commercial and customer-facing channels.
Tools
Atlassian Suite
98%
Agile management & docs
Atlassian Suite
98%
Agile management & docs
Atlassian Suite
98%
Agile management & docs
Power BI
95%
Product analytic & funnels
Power BI
95%
Product analytic & funnels
Power BI
95%
Product analytic & funnels
Miro
93%
Ideation & planning boards
Miro
93%
Ideation & planning boards
Miro
93%
Ideation & planning boards
Figma
90%
UX/UI design review
Figma
90%
UX/UI design review
Figma
90%
UX/UI design review
Microsoft Suite
92%
Data & productivity tools
Microsoft Suite
92%
Data & productivity tools
Microsoft Suite
92%
Data & productivity tools
Open AI
85%
AI research & product innovation
Open AI
85%
AI research & product innovation
Open AI
85%
AI research & product innovation
Impact Highlights
Testimonials
50+
Projects completed
50+
Projects completed
50+
Projects completed
100+
Happy Clients
100+
Happy Clients
100+
Happy Clients
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
Maria Angelica Roa
Product & Digital Strategy - ADL Digital Lab
Recognized for his holistic business vision, user-centered approach, and ability to turn insights into high-impact product strategies, Ricardo stands out as a strategic Head of Product leading end-to-end digital solutions.
Neirlis Leyton
Product Devepment Director - Redeban
A strategic professional with an innovative and analytical mindset, able to understand market dynamics and user needs to redesign products efficiently. His empathetic leadership drives cross-functional collaboration and agile execution.
Santiago Aguilar
Program Director - Pfizer
A strategic and technically savvy Product Leader with exceptional communication skills. Ricardo stands out for his ability to anticipate challenges, align cross-functional teams, and translate complex goals into clear, high-impact product strategies that drive sustainable growth.
Francesca Steri
Leader Total Experience TX - ADL Digital Lab
Ricardo is a professional and capable coworker. He has a strong sense of responsibility and is always highly willing to work as part of a team. He is intelligent, creative, and constantly seeks to improve his skills and stay updated on trends
Alejandro Villalobos
Director Product Owner - Banco Popular
A top-level professional combining knowledge, experience, and strong leadership. Ricardo is an expert in product strategy, digital transformation, and value-driven prioritization — widely recognized as a mentor, coach, and reference in building impactful solutions.
Thabata Camirra
Senior Measurement Partner - Pinterest
A data-driven professional with a strong background in economics and exceptional analytical skills. Ricardo turns numbers into strategic insights, standing out for his proactivity, human leadership, and ability to inspire collaboration and trust across teams.
FAQs
I work with organizations and entrepreneurs seeking to design, launch, or scale digital products — from early-stage startups validating business ideas, to large corporations optimizing their product portfolios or innovation strategies.
My approach blends strategic business design, agile product management, and data-driven decision-making. I combine frameworks from consulting firms like McKinsey with modern product tools (AI, analytics, design systems) to deliver tangible, actionable outcomes — not just reports.
Yes. I lead workshops and training programs focused on Product Management, Product Leadership, and AI for Product Teams. These sessions are designed for organizations or individuals seeking to strengthen their product culture and operational excellence.
Absolutely. Through Datatá Consulting, I help entrepreneurs reduce uncertainty by validating ideas from the perspectives of viability, usability, and feasibility. We create business models, product roadmaps, and market strategies that transform ideas into fundable, scalable ventures.
I use generative AI tools (ChatGPT, Copilot, Atlassian Intelligence) to improve backlog management, idea discovery, and data analysis — enabling faster and more strategic decision-making in product development.
Yes. I provide ongoing maintenance, content updates, and design support packages if you’d like continued assistance after your site goes live.
I work with organizations and entrepreneurs seeking to design, launch, or scale digital products — from early-stage startups validating business ideas, to large corporations optimizing their product portfolios or innovation strategies.
My approach blends strategic business design, agile product management, and data-driven decision-making. I combine frameworks from consulting firms like McKinsey with modern product tools (AI, analytics, design systems) to deliver tangible, actionable outcomes — not just reports.
Yes. I lead workshops and training programs focused on Product Management, Product Leadership, and AI for Product Teams. These sessions are designed for organizations or individuals seeking to strengthen their product culture and operational excellence.
Absolutely. Through Datatá Consulting, I help entrepreneurs reduce uncertainty by validating ideas from the perspectives of viability, usability, and feasibility. We create business models, product roadmaps, and market strategies that transform ideas into fundable, scalable ventures.
I use generative AI tools (ChatGPT, Copilot, Atlassian Intelligence) to improve backlog management, idea discovery, and data analysis — enabling faster and more strategic decision-making in product development.
Across my career, I’ve led initiatives that reduced time-to-market by 45%, increased digital adoption by over 60%, and established scalable frameworks adopted by teams across Grupo Aval and other organizations. My focus is always measurable impact, not vanity metrics.
I work with organizations and entrepreneurs seeking to design, launch, or scale digital products — from early-stage startups validating business ideas, to large corporations optimizing their product portfolios or innovation strategies.
My approach blends strategic business design, agile product management, and data-driven decision-making. I combine frameworks from consulting firms like McKinsey with modern product tools (AI, analytics, design systems) to deliver tangible, actionable outcomes — not just reports.
Yes. I lead workshops and training programs focused on Product Management, Product Leadership, and AI for Product Teams. These sessions are designed for organizations or individuals seeking to strengthen their product culture and operational excellence.
Absolutely. Through Datatá Consulting, I help entrepreneurs reduce uncertainty by validating ideas from the perspectives of viability, usability, and feasibility. We create business models, product roadmaps, and market strategies that transform ideas into fundable, scalable ventures.
I use generative AI tools (ChatGPT, Copilot, Atlassian Intelligence) to improve backlog management, idea discovery, and data analysis — enabling faster and more strategic decision-making in product development.
Across my career, I’ve led initiatives that reduced time-to-market by 45%, increased digital adoption by over 60%, and established scalable frameworks adopted by teams across Grupo Aval and other organizations. My focus is always measurable impact, not vanity metrics.